Hikari Japan FestivalExhibitors & food stands
For merchants & food vendors

出店者募集

Your stand at Natsu HikariSell where Japan fans celebrate.

Japan Market and Taste of Japan in Zurich, Cologne and Berlin – a day full of tradition, pop culture and anime, with a crowd that comes for exactly what you offer.

Aftermovie
Natsu Hikari · Impressions
  • 3Cities
What is Hikari?

Japanese tradition meets pop culture – one day, under one roof.

Natsu Hikari is the Japan festival by Dreamlight. A day where street food, crafts, anime merch, stage and workshops come together – with a crowd that travels for exactly that: Japan fans, the anime community, families and cosplayers.

One request, several cities: choose a different stand size for each city and send everything in one form.

Two clear paths

Which path is yours?

Merchants exhibit in the Japan Market, food vendors in Taste of Japan. Pick your area – then you only see what matters to you.

Japan Market

Merchants

Merch, figures, crafts, stationery, fashion, collectibles – anything with a Japan connection.

  • BenefitsA niche crowd ready to buy, long visits thanks to stage & workshops, visibility in Hikari’s communication.
  • ServicesStand space in the size you choose, exhibitor passes.
  • RequirementsProducts with a Japan connection, no bootlegs.
  • Next stepChoose your space and city, send your application – we’ll get back to you within 4 weeks.
Taste of Japan

Food & drinks

Ramen, takoyaki, onigiri, mochi, matcha, bubble tea, sake – street food that tastes like Japan.

  • BenefitsA hungry crowd all day long, a curated food area without duplicates, predictable volumes.
  • ServicesFood space, a spot in the Taste of Japan area.
  • RequirementsJapanese or Japanese-inspired food, a vegetarian option is welcome.
  • Next stepDescribe your offer, send your application – we’ll agree on menu and spot with you.
Stands & application

Find the space that fits your offer.

Choose area and space, add a city and put it in your request – you can pick a different space for each city. You only enter your company details once at the end.

1 · Area
2 · Space
3 · City
Merchant · Japan Market · Starter

Stand 3 × 2.5 m

For small runs, prints, jewellery, stickers and compact ranges.

Dimensions3 × 2.5 m (7.5 m²)
Pricedepends on city
City & datePlease choose a city
Included
  • 10 kWh electricity
  • 2 tables, 1 chair
  • 2 exhibitor tickets
Requirements
  • Products with a Japan connection
  • No bootlegs or counterfeits
  • Trade registration, liability insurance (once accepted)
Extras (electricity, furniture …) can be booked optionally.